On Labor Day & Bridges

This past weekend marked the unofficial end of summer here in the US. Yesterday was labor day, and for most people that meant it was a three-day weekend. That typically translates to outdoor activities like grilling hotdogs and burgers, fishing, and spending good times with friends and family. This also means you can no longer […]

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Is Your MTA Exacerbating Delivery Problems?

By Kim Matz & Kate Nowrouzi Message Systems’ Adaptive Delivery® solves the ongoing deliverability management issues faced by Email Service Providers (ESP) today. It’s the only solution that monitors temporary failure codes, hard bounces and spam complaint rates, and automatically manages your traffic flow. Adaptive Delivery slows traffic when a receiving domain returns warning messages […]

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The Value of the Welcome Email

We’re looking at ways to increase an email’s open rate this week! From welcome emails, to subject lines & design elements, here are some tips for better performing emails. The Importance of Welcoming New Subscribers The average open rate for welcome emails is 50%, which is 86% more effective than the newsletter. Welcome emails are […]

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