Retain Your Customers This Holiday Season

As the holiday season rolls around, retailers are scrambling to get their marketing act together and roll out the red carpet online to welcome season shoppers. Instead of acquiring new customers, econsultancy suggests 21 tips to retain customers instead. Here are some key statistics about customer retention all retailers should know: – Customer attraction is […]

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Feature Story: How Do You Like Us Now?

On Tuesday, September 25, a completely redesigned and updated Message Systems website was unveiled to the world. It was an exciting development for several reasons, but especially for those of us in the marketing department because — aside from some search engine optimization hired guns — the new content, navigation architecture, design and coding were […]

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Why Deliverability Matters a Whole Lot

TC Transcontinental is one of Canada’s largest players in publishing and media, managing newspapers, magazines and multiple digital properties. Email marketing is core to the company’s business model, so deliverability management is an important priority for the company. Here is TC Transcontinental’s Matt Vernhout, director of delivery & ISP relations, discussing how an intelligent email […]

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Product Spotlight: Momentum for CRM

Stepping in a new direction, Message Systems recently announced a new line of software solutions that extend and enhance the messaging capabilities of legacy CRM systems. The first module in this new line is tailored to boost the email and SMS/MMS capabilities of Oracle’s Siebel® CRM application. Momentum for CRM empowers B2C and B2B organizations […]

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Agora Publishing’s VP of Communications, Getty Sarno: Beating the Opening Bell Every Day

Agora Inc. is one of our oldest customers, and a company that does a lot of innovative work with their Message Systems solution. Here’s Getty Sarno, Agora’s VP of Digital Communication, explaining the challenges his company faced before they transitioned to a platform powered by Momentum. He also discusses the role Momentum plays enabling Agora […]

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