Actionable Email Marketing Best Practices and Open Standards

Devastating news for bloggers and journalists this week – Google is shutting down Google Reader. If you’re like me and your livelihood depends on perusing Google Reader’s news feed, you’re probably scrambling to find a replacement (aside from whining incessantly and sobbing uncontrollably on the floor). Here’s a useful read of alternative resources from LifeHacker, […]

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Email Comes Up Tops On Mobile

Mobile has been in the news a lot recently, and no wonder. Studies are repeatedly serving up evidence that mobile is changing the way we consume information – right from the moment we wake up. That impact has changed the way email marketers go about doing their jobs as well and will continue to inform […]

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Creative Strategies for Customer Service and E-Commerce & Video Fun from The Most Reputable Sender in the World

Email Marketing Redefined: Service With a Side of Sales Leading things off this week, here’s a thoughtful piece from Debra Ellis in Target Marketing on the blurring lines between marketing and customer service. Debra makes the point that as more and more business processes move online and take place through the email channel, companies need […]

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Twitter jumps on DMARC bandwagon, social media stems malware infection and effective email marketing

Who made the headlines this week? Burger King, that’s who. A hacking attack left the fastfood giant promoting McDonald’s instead of the Whopper on Twitter. While this social media nightmare played out, the brand also gained 60,000 new followers. Guess you could say that was the silver lining in the cloud. Jeep was another brand […]

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The Anatomy of DMARC: DKIM & SPF – An Email Authentication Guide

Just over a year ago a group of the Internet’s biggest companies announced the Domain-based Message Authentication, Reporting and Conformance (DMARC) working group, an industry-based approach to combatting spam, phishing and other forms of messaging abuse. And on the one-year anniversary last week, DMARC.org announced a rather remarkable accomplishment: the DMARC standard now protects almost […]

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