How Behavioral Segmentation Can Help With Your Marketing Campaigns

Email marketers have long since understood the importance of segmentation. But— more traditional, outdated methods of marketing segmentation look significantly different than modern tactics. Where we once grouped our target audience based on factors like age, location, average household income, or gender, we must now dig a little deeper and group subscribers based on how […]

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What is the purpose of a confirmation email?

Have you ever wondered what makes confirmation emails important?  And what it is that a business tries to achieve through sending these seemingly unimportant messages? Today we will explain the purpose of a confirmation email, including tips to write and design these. Let’s dig in. So, what’s actually the purpose of a confirmation email? In […]

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